The main purpose of forming an entity (LLC, Corporation, etc.) is to shield and protect your personal assets from creditors. This protection is afforded to the business owner and not the business itself. So, at this point you may be asking yourself, how do you protect your business?
One way is to protect all your intellectual property. According to the United States Patent and Trademark Office (USPTO), “A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others.”
In simpler terms, a trademark is your what your customers recognize as your brand. This can be in the form of a word, a design, or a combination of both.
Our law firm, PereGonza The Attorneys ®, has helped many businesses protect their trademarks and we could do the same for you.